does your brand showcase your vision, values and good work?
I partner with entrepreneurs and not-for-profits whose brand doesn’t yet express their current vision, values and good work.
With deep strategic listening, we help you to get clear
With creative and intuitive thinking, we will illuminate your brand to shine a light on your good work
With coaching, we can support you and your organization to stay true and live your brand
As a brand coach, agency founder/owner and a marketer, I bring more than 30 years of brand communications experience. My work in brand communications started with local store marketing at McDonald’s and includes a range of B2B, B2C brands including HP, OnGuard Safety/Walmart, BMO, as well as not-for-profits like the Reform Jewish Community of Canada, Women Entrepreneurs of Canada and Jumpstart (Canadian Tire).
On your brand journey, I will walk directly with you, and your team or board. My design partner, Jodi Garnett Designs brings her beautiful visual expression to your brand. I can coach you and your resources to bring it to life in your communications.
Let’s talk about partnering to shine a light on your good work!
Reform Jewish Community of Canada
A new strategic plan with a renewed energy for the future, pointed to the need for a renewed brand for the Canadian Council for Reform Judaism. A deep listening campaign with stakeholder groups, a custom deeper dive into the 2018 Survey of Jews in Canada, combined with a brand perception survey via social media, provided the insights.
Our strategy was to change the name of the organization to reflect the strategic vision, and the values of the community, as expressed in the listening campaign. The Reform Jewish Community of Canada was born. It’s menorah-maple leaf visual brand identity represents the positive tension of tradition and modernity, in a uniquely Canadian context. Real Life. Real Judaism. expresses the essence of the community’s values as the Reform Jewish Community of Canada.
Canadian Tire Jumpstart
Showcasing the stories of the kids whose lives are enriched by access to sport and play made possible by Canadian Tire Jumpstart Charities. Honoured to partner with Jodi Garnett (jodigarnettdesigns.com) to share Jumpstart Charities efforts and accomplishments by their dealers, employees, vendors and customers in their Annual Reports each year since 2018.
“Cheryl shared her depth of experience and innovation, and confidently guided our strategy. She was able to lead with conviction based on solid research while remaining open to collaboration with other voices at the table. Her attention to detail and nuance honed in on the most consequential and relevant messaging. It was such a pleasure to work closely with someone with the blended strengths of intelligence and heart.”
Denise Grossman, Board Member & Chairperson Brand Committee, Reform Jewish Community of Canada
"I first used Cheryl’s branding services to focus my thinking and messaging re my third startup. I put together what I thought were pretty good marketing, branding and PR ideas and materials. Cheryl took those ideas and materials and created a totally different – and hugely more compelling – story for the company. I can’t endorse Cheryl’s expertise, professionalism and wonderful energy in too strong terms."
Ilan Levy, MBA, Entrepreneur
“Cheryl is intuitive and understands the importance of strategic resonance and appropriateness, as well as the interconnectedness of brand, strategy and customer. As a person, she is grounded, realistic, respectful, responsible, and has a tremendous sensitivity to the people around her.”
Charlotte Stanton, Business Partner, Stanton & Sylvester Ltd.
“We worked with Cheryl to uncover our studio’s brand. Cheryl was just what we needed; her guidance and insight were invaluable. She was encouraging, but honest in a way that ensured we came out with exactly what we were looking for. She makes you feel that you had the answers all along, but you know you couldn’t have done it without her.”
Claire Dawson, Partner/Creative Director, Underline Studio